Laura Wilson

Hi! I’m Laura and I’m currently completing my fourth and final year of a Bachelor of Media and Communications at the University of Wollongong, with a major in Digital and Social Media. Like many students, I began my university journey set on a particular career path, only to discover part way through that it wasn’t at all what I had anticipated. Initially set on pursuing a career in primary education, I had sought out short-term work placement to better understand the roles and responsibilities of the department, only to be given some life-changing advice: “Don’t work in education if you want your creativity diminished”. ​ It was this advice that ultimately prompted me to pursue a career in marketing. As someone who describes herself as ambitious, creative and detail-oriented, I needed to be in an environment where I could work directly with people on a variety of projects. I wanted creative freedom and flexibility in my work, alongside opportunities to constantly learn and grow. Since changing my major, I haven’t looked back. A few years ago I saw Yvonne Adele and was taken away with how she left the audience inspired for the future with her enchanting style of storytelling. Storytelling brings language learning alive and creates a participatory and immersive experience. One of the strongest ways for humans to bond has always been through storytelling. Listening to each other tell our stories forms empathy, counterfeits trust, and creates deeper connections. It is also an extremely effective way to unite emotions with meaning and intention. This experience inspired me to develop my professional identity so that I could effectively market and communicate myself.